There are multiple ways you can do On-Page Seo and rank your website at the top of Google Search. Today we will discuss some practical examples that will optimize your content.

Key Areas of SEO:

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO

What is On-Page SEO?

On-Page SEO optimization is the practice of optimization elements of a page or a group of pages throughout a site to improve the SEO of the site as a whole. We call this on-page because we focus on various elements within a page or the code of a page.

Meta Data:

Data that describes other data. Each page of a website contains Metadata. This area is made up of individual meta tags. These individual meta tags are small snippets of text that help search engines to identify important information about the page i.e what the page is about. Either the search engine crawlers should crawl the page or not?

This information is contained within the source code of a page which means it is not publically visible unless you specifically view that code by clicking on view page source. In the source code, each page has a head element. It is a container for metadata and is located at the top of the page. It is coded as <head> </head>

Elements of Google Search Result

Title Tag:

The title tag describes the title or name of the website. The title tag not only displays in the search results but also displays at the top of your browser tab when viewing the page. You just need to hover your mouse cursor over the title to see the full title display. The most important on-page SEO is the content of your page but the title tag holds high importance as well. Your title tag accurately and concisely describe your page with the keywords that are likely to search for.

Note: Place the keyword at the FRONT of title tag and brand name at the END of the title tag.

You can also use individual keywords rather than a descriptive phrase. For example, if you owned a site, let’s just say Online Shopping and wanted to optimize your page which sold shoes, you could use individual keywords instead like Online shopping- shoes and then your brand name.

  • Your title tag should not be longer than 55 characters. You can make it longer but additional words will be cut off.
  • It is recommended you do not focus on more than two keywords in the title tag.
  • You must separate multiple keywords with hyphens.
  • Avoid using special characters in the title tag.

URL:

The area in green is the website address or URL of the page. This isn’t actually part of metadata that you can define. The search engine will pull the URL from the page it is analyzing.

Note: URL should be relevant and contain important keywords at the beginning.

  • URL should be concise and short otherwise over-limit characters will be cut off and produce a bad impact on SEO ranking.
  • URL also has great importance in of-page SEO but will be discussing it another blog.
  • The search engines may include directories/subfolders if they are keywords too.
  • Don’t make URL untidy by including session ID. Leave them out of the URL.
  • If you are changing URL after some time. Make sure you have redirect 301 permanently

Meta description:

The text below is called a meta description. which is the block of text describing the content you will find on-page.

Note that the Australian Shepherd word is boldened because this is the word we use in our search query. These words are what we call keywords. Although meta description doesn’t affect ranking factor boldened words can grab viewer attraction.

Note: DON’T overuse keywords in meta description. You can use alternate words that make sense to your keyword.

  • Meta description should be under 160 characters. If your meta description is too long it will be cut off by search engine and if it is too short then it is less likely to get more clicks .
  • Call to Action: It can improve the clicks through to your page. A call to action is basically a sentence telling the reader what they should do next. For example, a good call to action for joining an online course will be :
  • Learn more
  • Read our article to discover
  • Find out
  • download here
  • Watch our video
  • Avoid using Quotations or special characters because it will cause your meta description to be cut off.